Brand & logo
Charter is not a rebrand. Compliance Alliance already has an identity that 38 state banking associations recognize and trust — a confident green mark and a plain, serious wordmark. Our job is to lean into it: carry its color, its calm, and its seriousness into every screen, and handle the logo with the care it has earned.
The logo
The official lockup: the mark and the wordmark, set as one. This is the primary signature — use it wherever there's room to breathe.
Two forms, one identity
The full lockup and the mark are the same brand at two sizes of confidence. Reach for the lockup first; use the mark where space is tight or the brand is already established on the page.
The mark, up close
A C and an A joined by a rising check — Compliance, Alliance, and the forward motion of getting it right. It reads as a monogram and a checkmark at once.
Clear space & minimum size
Give the logo room. Keep clear space equal to half the logo's height on every side — nothing (text, rules, other logos) intrudes. Never reproduce it below its minimum size.
Color
Two colors carry the brand. The system's Pine ramp is tuned around this exact green — the logo is the source of truth.
Reversal & one-color
Full color on white · reversed on ink (white wordmark, the mark keeps its green) · one-color white on brand green, where the C ✓ A is knocked out so the field shows through. Use full color whenever the background allows.
The mark in use
Where the brand repeats or space is tight, the mark stands in — favicon, app icon, avatar, and the product's own top bar.
Compliance HubCompliance HubMisuse
The fastest way to look untrustworthy is to mishandle the mark. Don't.